Answer a few questions about your proposed AI use case. We will provide a source-backed risk assessment with escalation guidance and next steps.
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Select all that apply to this use case.
The AI system processes data that can identify individual players
Processing affects a large number of players or accounts
Players are categorised or scored based on behaviour, preferences, or characteristics
AI outputs are shown to or directly affect players without human review
The AI interacts with players in real-time conversation
AI produces marketing content, messages, or promotions shown to players
Does this use case touch any of these sensitive areas?
Influences deposit limits, self-exclusion, session limits, or RG alerts
Influences financial risk checks or affordability evaluations
Influences VIP status, bonuses, rewards, or retention incentives
Attempts to infer frustration, distress, excitement, or other emotional states
Could increase engagement of at-risk or problem gambling players
Current state of internal governance for this use case.
You haven't determined the GDPR lawful basis for this processing
There is no defined process for human oversight of AI-driven decisions
A Data Protection Impact Assessment has not been conducted for this use case
The same AI system will be used across multiple regulated markets
Optional — helps refine the assessment.
This tool provides operational guidance, not legal advice.